As part of its international promotional strategy, the Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) successfully organized the “Visit Maldives Week” in France and Italy in May 2025. This campaign aimed to strengthen the visibility of the destination on the European market, highlighting the exceptional landscapes, local culture and unique experiences that the Maldives offers.
In France, two roadshows were organized: on May 19 in Lyon and on May 20 in Paris. These meetings attracted a large number of industry professionals, eager to discover the Maldives' diverse offerings, ranging from luxury resorts to cultural and sustainable stays.
This European tour is part of the preparation for the Visit Maldives 2026 program, which will showcase the Maldives throughout the year through a series of international events.
The tour now continues in Germany and Switzerland. Munich hosted the launch of “Visit Maldives Week” in Germany on June 5, 2025.
